Helping cosmetic clinics turn treatment offers into booked appointments
Cosmetic patients do more research than almost any other healthcare group. They compare clinics, read reviews, watch videos, and think about it for weeks before they book. If your online presence does not give them confidence at every step, they will go somewhere else.
AHPRA & TGA compliant
Care & Healthcare specialists
High-scrutiny compliance handled correctly
Strategy-first approach, not just ads or traffic
“Cosmetic clinics have more to lose from a compliance mistake than almost any other practice type. We build everything to make sure that does not happen.”
Sound familiar?
Cosmetic marketing is the most regulated space in healthcare.
Most agencies do not realise this until something goes wrong. The TGA and AHPRA rules for cosmetic advertising are detailed, frequently updated, and easy to breach without knowing it. The clinics we work with want to grow confidently without putting their registration at risk.
Your ads or website may already be non-compliant
Before-and-after images, outcome claims, testimonials, discount offers on regulated procedures. These are common in cosmetic marketing and most of them breach AHPRA or TGA rules. If your current agency wrote it, it is worth a review.
Patients are comparing you against competitors constantly
Cosmetic procedures are considered purchases. Patients shop around. If your website, your Google listing, and your social presence do not present well together, you are losing enquiries to clinics that do.
You are spending on ads but the quality of leads is poor
Getting clicks is not the hard part. Getting the right patients, at the right price point, for the right procedures, is. Without a targeted strategy, you end up fielding a lot of enquiries that go nowhere.
The 2023 TGA changes caught many clinics off guard
The updated rules around non-surgical cosmetic procedures and advertising restrictions changed what cosmetic clinics can and cannot say. If your marketing has not been reviewed since then, it needs to be.
What we do
Everything your cosmetic clinic needs. Nothing that puts it at risk.
We build marketing systems that attract the right cosmetic patients, present your clinic with authority, and stay well inside the compliance lines that protect your registration.
Cosmetic Clinic Websites
Clear procedure information, honest pricing guidance, practitioner credentials, and a booking journey that feels smooth and professional.
Google Ads for Procedures
Targeted paid search for the treatments you offer, in the areas you serve within AHPRA & TGA guidelines.
Social Media
We create content that builds familiarity & trust with your clinic, within the rules that apply to cosmetic advertising.
SEO for Cosmetic Clinics
We get you ranking for specific procedure searches like "anti-wrinkle injections Sydney" or "lip filler Melbourne".
Tracking and Reporting
We track where your enquiries are coming from and what each channel is costing you with clear view of what is working and what is not.
Treatment Content
Detailed, accurate content about the procedures you offer. What they involve, who they suit, and what to expect.
Why GrowthGen Digital
We know exactly where the lines are in cosmetic marketing.
Cosmetic clinic marketing requires a different level of care. The regulatory environment is complex, patients are discerning, and a single compliance issue can do serious damage to a clinic’s reputation. We have built our approach around all of that.
We know which procedures are TGA-regulated, what the advertising restrictions are for non-surgical cosmetic treatments, and how the 2023 rule changes affect your marketing. You do not need to explain this to us.
Targeting in cosmetic marketing matters. We build campaigns and content that attract patients who are genuinely considering the procedures you offer, at a price point that works for your clinic.
Cosmetic patients research extensively before booking. We create content that answers their real questions, builds trust over time, and makes your clinic the obvious choice when they are ready to commit.
Patients search for specific procedures, not just cosmetic clinic near me. We build content and SEO strategies around the treatments you offer so you appear when patients are actively looking for them.
Cosmetic marketing requires understanding both the clinical side and the patient psychology. We bring both. No generic agency approach, no compliance risks from ignorance.
You will always know which channels are bringing in the best leads and at what cost. Plain reporting, honest numbers, no padding to make results look better than they are.
“We had been warned by a colleague about compliance issues in cosmetic marketing. When we started working with GrowthGen, they audited everything we had and found three things that needed changing immediately. That was two years ago. We have not had a compliance issue since.“
— Clinic Director, Cosmetic Practice, Sydney
Compliance first
Most marketing agencies have a surface-level understanding of AHPRA. For cosmetic clinics, that is not enough. The TGA regulates specific cosmetic procedures, AHPRA has strict rules around advertising cosmetic treatments, and the 2023 changes added further restrictions that many clinics are still not aware of.
We have worked in this space long enough to know what you can say, what you cannot, and how to build marketing that is both genuinely effective and fully compliant. You should be able to promote your clinic without worrying that every post or ad might be a problem.
No before-and-after images that breach AHPRA or TGA rules
No outcome claims or treatment guarantees
No discount advertising on TGA-regulated procedures
No testimonials used as clinical endorsement
No influencer content that falls outside the updated guidelines
How it works
Simple process. No surprises.
We keep things straightforward. Here is what working with us actually looks like.
1. Free Digital Audit
We review your current marketing for compliance issues, check your rankings, and give you an honest picture of where you stand.
2. Your Growth Plan
A strategy built around the treatments you offer, the patients you want, and the compliance requirements that apply to your clinic.
3. We Build & Launch
We do the work. Website, content, SEO, ads, social. Everything built to attract the right patients and keep you fully compliant.
4. We Keep It Growing
Monthly reporting, ongoing optimisation, and a team that stays on top of any regulatory changes that affect your marketing.
Common questions
Things cosmetic clinic owners ask us before getting started
This depends on the procedure and how the images are used. AHPRA and the TGA have specific rules about before-and-after content for cosmetic treatments, and the 2023 changes tightened these further for non-surgical cosmetic procedures. Some uses are permitted with appropriate disclaimers. Others are not. We will walk you through exactly what applies to your clinic.
Yes, with careful management. Social media advertising for cosmetic clinics is permitted but has specific restrictions around content, targeting, and the claims you can make. It also needs to comply with the platform’s own healthcare advertising policies. We manage all of this so your ads run without issue.
The 2023 changes introduced stricter rules for advertising non-surgical cosmetic procedures including injectables. Key restrictions include bans on certain types of before-and-after content, restrictions on discount advertising, rules around influencer and testimonial content, and requirements around age-related advertising. If your marketing has not been reviewed since then, it is worth doing.
Targeting by procedure intent rather than broad interest is the key difference. Someone searching anti-wrinkle injections near me is much closer to booking than someone who saw a general cosmetic ad on Instagram. We focus on the channels and keywords that capture patients who are actively looking, not just passively browsing.
Yes. We will audit your existing social presence as part of the initial review, flag anything that needs to change for compliance, and build on what is already working. We do not start from scratch if there is a solid foundation to build from.
We review your website, your Google rankings, your existing ads, your social media presence, and your Google Business Profile. We flag any compliance issues we find and give you an honest assessment of what is working and what the biggest opportunities are. No obligation, no pressure to proceed.
Let's talk about your cosmetic clinic.
Start with a free audit. We will review your current marketing, flag any compliance issues, and give you a clear picture of what is worth improving.