Helping dermatology clinics turn consultations into consistent treatment bookings
Dermatology patients research carefully. Whether they are looking for a skin check, a chronic condition review, or a cosmetic procedure, they read about practitioners, compare clinics, and form an opinion before they ever pick up the phone. If your online presence does not match the quality of your care, you are losing patients who would have been a great fit.
AHPRA & TGA compliant
Care & Healthcare specialists
Medical and cosmetic dermatology covered
Strategy-first approach, not just ads or traffic
“Dermatology clinics often have strong clinical reputations and patchy digital presences. The two things are not connected the way they should be. That is what we fix.”
Sound familiar?
Dermatology sits across two very different marketing worlds.
Medical dermatology and cosmetic dermatology each come with their own patient expectations, their own search behaviour, and their own compliance rules. Getting the marketing right for one without creating problems for the other takes more care than most agencies realise.
Patients cannot find you for the conditions they have
People searching for help with eczema, psoriasis, rosacea, or skin cancer checks are searching by condition, not by specialty. If your website and SEO are not built around those searches, you are invisible to the patients who need you most.
Cosmetic dermatology advertising is heavily regulated
Skin treatments, laser procedures, and anti-ageing services all sit under AHPRA and TGA advertising rules. Before-and-after images, outcome claims, and discount advertising on regulated procedures are areas many clinics get wrong.
Referral pathways and direct bookings need different strategies
Some dermatology patients arrive via GP referral. Others book directly. A digital strategy that only focuses on one of these leaves a significant portion of potential patients unaddressed.
Long wait times are hurting your online reputation
Dermatology wait times are a known issue across Australia. How you manage and communicate this online affects both your Google reviews and the confidence patients have when they find your clinic. Most practices handle this poorly in their digital presence.
What we do
Marketing built for medical and cosmetic dermatology.
We build digital marketing systems that work across your full range of services, from skin cancer checks and chronic skin conditions through to cosmetic treatments and procedures.
Dermatology Clinic Websites
Clear websites with condition pages, credentials, referral info, and easy booking.
Google Ads for Dermatologists
Targeted campaigns for high-intent services like skin checks and consultations.
GP Referral Visibility
We help ensure your practice is visible and clearly presented on the platforms and directories that GPs use when deciding who to refer to.
SEO for Dermatology Clinics
Rank for condition, procedure, and local searches so patients find your clinic before they find your competitors.
Tracking and Reporting
Monthly reporting that shows you where your enquiries are coming from and which channels are performing.
Condition and Treatment Content
Accurate content that supports patient research, rankings, and GP referrals.
Why GrowthGen Digital
We understand dermatology marketing from both sides.
Medical and cosmetic dermatology need different approaches, different compliance handling, and different content strategies. We have worked in healthcare long enough to know how to do both well without one undermining the other.
We build content and SEO strategies around the conditions your patients actually search for. Eczema, psoriasis, skin cancer, acne, rosacea. Patients searching by condition are often in real need and ready to book.
Cosmetic dermatology sits in a complex compliance space. We know the AHPRA and TGA rules around skin treatments, laser procedures, and anti-ageing advertising. Everything we build stays well inside those lines.
We build your digital presence to serve both pathways. GPs and specialists who refer need to see credibility and expertise. Patients booking directly need clear information and an easy path to an appointment.
Dermatology patients are often anxious or have been dealing with a condition for a long time. The content we write reflects real understanding of their situation, which builds the kind of trust that leads to bookings.
No generic agency thinking. We understand the difference between marketing a skin check and marketing a laser treatment, and we handle each with the appropriate level of care.
You will always know where your new patient enquiries are coming from, which services they are booking, and what the marketing is actually delivering. Plain numbers, honest reporting.
“e had never had anyone properly look at our marketing from a compliance perspective. GrowthGen did a thorough review, identified three pages that had issues, and rewrote them properly. Now we actually feel confident about what we put out there.“
— Dermatologist, Private Practice, Sydney
Compliance first
Medical dermatology advertising follows standard AHPRA rules around claims, testimonials, and patient feedback. Cosmetic dermatology advertising adds another layer, with TGA regulations covering specific procedures and treatments, and the 2023 rule changes affecting how non-surgical cosmetic procedures can be promoted.
We have worked in this space long enough to know where the lines sit for dermatology specifically. Whether your clinic focuses on medical skin conditions, cosmetic treatments, or both, we build everything within the guidelines that apply to your services.
No outcome claims or skin condition cure guarantees
No before-and-after content that breaches AHPRA or TGA rules
No patient testimonials used as clinical endorsements
No discount advertising on TGA-regulated cosmetic procedures
All content reviewed against the guidelines that apply to your specific services
How it works
Simple process. No surprises.
We keep things straightforward. Here is what working with us actually looks like.
1. Free Digital Audit
We review your rankings, website, referral presence, any ads you are running, and flag compliance issues across your medical and cosmetic services.
2. Your Growth Plan
A strategy built around your clinic's mix of medical and cosmetic services, your location, your referral relationships, and your patient growth goals.
3. We Build & Launch
We do the work. Website, content, SEO, ads. All AHPRA and TGA compliant. All built to bring in the right patients for the right services.
4. We Keep It Growing
Monthly reporting, regular check-ins, and ongoing optimisation. We stay on top of any regulatory changes that affect how your services can be promoted.
Common questions
Things dermatology clinics ask us before getting started
Yes, and this is actually one of the more interesting challenges in dermatology marketing. Medical and cosmetic services attract different patients, involve different searches, and operate under different parts of the compliance framework. We build a strategy that addresses both, without the cosmetic side creating compliance risks for the medical side or vice versa.
Yes, in two ways. First, GPs increasingly look specialists up online before referring. A strong digital presence with clear information about your expertise and the conditions you treat makes you more likely to be recommended. Second, patients who receive a referral almost always look you up before their appointment. What they find shapes how they feel walking in the door.
Honestly and proactively. Patients who discover long wait times after they have already tried to book often leave negative reviews or go elsewhere. We help you communicate wait time expectations clearly and early in the patient journey, which reduces frustration and actually improves both your reviews and your patient experience. It is a better long-term approach than avoiding the subject.
Yes. Skin cancer checks and lesion removal can be advertised within AHPRA’s guidelines. The key is how you frame them. We avoid outcome claims or language that implies guaranteed results, and we make sure any advertising is factual, informative, and does not create a misleading impression of your services. Done properly, this type of content performs very well in search.
Laser treatments and cosmetic skin procedures fall under both AHPRA and TGA advertising rules, with additional restrictions introduced in 2023. Before-and-after content, outcome claims, discount advertising, and influencer content are all areas with specific restrictions. We will walk you through exactly what applies to your procedures and build campaigns that work effectively within those rules.
We review your Google rankings for both medical and cosmetic search terms, your website structure and content, your Google Business Profile, any ads you are running, your referral directory presence, and how you compare to other dermatology clinics in your area. We also flag any compliance issues we find across both your medical and cosmetic services. No obligation, no pressure.
Let's talk about your dermatology clinic.
Start with a free audit. We will review your current digital presence across both your medical and cosmetic services and give you an honest picture of what is worth improving.