Who we are
GrowthGen Digital Pty Ltd (“GrowthGen Digital”, “we”, “us”, or “our”) is a boutique digital marketing agency based in Australia, specialising in the care and healthcare sector including NDIS providers, aged care services, allied health practitioners, and medical clinics.
Our website is located at www.growthgendigital.com.au. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, contact us, or engage our services.
We are committed to protecting your privacy in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Information we collect
We collect personal information that you voluntarily provide to us, and information that is automatically gathered when you use our website or interact with our advertisements.
Information you provide directly:
- Name and contact details (email address, phone number)
- Business name and your role within the business
- Your website URL, if provided
- Enquiry details or messages submitted through our contact forms or Facebook lead forms
- Information shared during discovery calls or audit consultations
Information collected automatically:
- IP address and approximate location
- Browser type and device information
- Pages visited, time spent, and navigation patterns on our website
- Referring URLs (how you found our website)
- Ad interaction data via Meta (Facebook/Instagram) and Google advertising platforms
We do not collect sensitive information such as health records, financial account details, government identifiers, or payment card numbers directly. If you are a client and payment is required, it is processed through secure third-party payment platforms.
How we use your information
We use the personal information we collect for the following purposes:
- To respond to your enquiries and deliver the services you have requested
- To conduct your Digital Clarity Audit or strategy consultation
- To send you relevant information about our services, offers, or resources you have opted into
- To improve our website, advertising campaigns, and service delivery
- To comply with our legal obligations
- To measure and optimise the performance of our Meta and Google advertising
We will only use your information for the purpose for which it was collected, or for a directly related secondary purpose that you would reasonably expect.
We will not use your contact details to send unsolicited commercial electronic messages without your consent, in accordance with the Spam Act 2003 (Cth).
Who we share your information with
We do not sell your personal information to third parties. We may share your information with:
- Service providers — trusted third-party platforms we use to operate our business, including CRM software, email marketing tools, scheduling platforms, and website hosting services. These providers are contractually required to protect your data.
- Advertising platforms — Meta (Facebook/Instagram) and Google may receive limited data (such as hashed email addresses) to measure ad performance and build relevant audiences. This is governed by Meta’s and Google’s respective privacy policies.
- Legal authorities — where required by law, court order, or to protect the rights, property, or safety of GrowthGen Digital, our clients, or others.
Where we disclose your information to overseas recipients (for example, platforms hosted in the United States), we take reasonable steps to ensure those recipients handle your information in a way consistent with the Australian Privacy Principles.
Cookies & tracking
Our website uses cookies and similar tracking technologies to improve your browsing experience and help us understand how visitors use our site.
Types of cookies we use:
- Essential cookies — required for the website to function correctly
- Analytics cookies — tools such as Google Analytics that help us understand visitor behaviour (anonymised where possible)
- Advertising cookies — Meta Pixel and Google Tag Manager, which allow us to measure ad performance and retarget visitors with relevant ads
You can control or disable cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of our website. You may also opt out of personalised advertising via Your Online Choices or the Meta and Google ad preference centres.
Data retention
We retain your personal information for as long as necessary to fulfil the purpose for which it was collected, or as required by law.
- Enquiry and lead data is retained for up to 2 years from the date of collection
- Client data is retained for 7 years following the end of a client engagement, in accordance with Australian tax and business record requirements
- Marketing email subscribers are retained until you unsubscribe
When personal information is no longer required, we take reasonable steps to destroy or de-identify it securely.
Your rights
- Request access to the personal information we hold about you
- Request correction of inaccurate or out-of-date information
- Request that we delete your personal information (subject to our legal obligations)
- Opt out of receiving direct marketing communications at any time
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have not handled your information appropriately
Security
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. These measures include:
- Secure HTTPS encryption on our website
- Password-protected access to our internal systems
- Use of reputable, security-certified third-party platforms
- Limiting access to personal information to staff who require it to perform their role
While we take these precautions, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security, and you provide information to us at your own risk.
Third-party links
Our website may contain links to third-party websites, platforms, or resources. These links are provided for your convenience and do not signify our endorsement of those sites.
We have no control over the content or privacy practices of third-party websites and are not responsible for their privacy policies. We encourage you to review the privacy policy of any third-party site you visit.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons.
When we make changes, we will update the “last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.
For significant changes, we may also notify current clients or subscribers by email.
Contact us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:
GrowthGen Digital Pty Ltd
Email: info@growthgendigital.com.au Website: www.growthgendigital.com.au
If you are not satisfied with our response, you have the right to contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by calling 1300 363 992.