Aged Care Marketing Agency for Home Care, Residential and Support at Home Providers
We build the local search presence, Google Ads and GP referrer pages which bring qualified family enquiries to your service. We report on cost per admission, not clicks.
Aged Care Marketing Agency for Home Care, Residential and Support at Home Providers
We build the local search presence, Google Ads and GP referrer pages which bring qualified family enquiries to your service. We report on cost per admission, not clicks.
“No obligation. A specific review of where your digital presence is losing qualified family enquiries right now.”
Why providers lose enquiries they should win
Families search when a health event forces a decision. They open several provider sites, compare fees and services, and call the provider who answers their questions first. If your site leaves them guessing, they do not call, and you never learn why.
Three gaps we find most often:
- Fees are hard to find. Support at Home providers must publish standard prices for certain service types on their own websites. Families now compare prices side by side.
- GPs and discharge planners have no page to send families to. Referrers recommend providers they trust and are able to reach quickly.
- You count enquiries but not admissions. You cannot tell which channel fills your places.
Aged Care Providers We Work With
We work with residential aged care facilities, home care providers and organisations delivering Support at Home services across Australia.
Residential Aged Care Facilities
Goal: more tours booked and more GP and discharge referrals. We build: Google Business Profile and suburb search pages, pages for families, GPs, discharge planners & assessors.
Home Care Providers
Goal: more qualified enquiries from families comparing providers. We build: plain-language service and eligibility pages, funding explainers, Google Ads on the terms families type, and call tracking.
Support at Home Providers
Goal: enquiries from families who compare prices. We build: a price page which meets the publishing rule, updated service pages, Google Ads on Support at Home terms, and FAQ pages on funding and contributions.
TESTIMONIAL
Once families understood what we actually do, enquiries changed.
THE AGED CARE GROWTH ENGINE
A connected digital system designed specifically for aged care providers. Built around how families search for, research and choose a provider — and how professional referrers decide who to recommend. Every component is compliant with ACQSC advertising guidelines and Australian Privacy Principles.
Your website needs to answer the questions families are actually asking. What services do you offer? What are your fees? What does a day look like for residents? How do I start the process? We build and rewrite aged care websites that are clear, fast, mobile-friendly and structured to move families from initial search to enquiry without confusion or friction.
Google Ads. Campaigns on plain-language searches such as “aged care near me” and “Support at Home [suburb]”. We report cost per enquiry.
Referrer page and outreach for GPs, discharge planners and ACAT assessors. We report referrals by source.
Meta campaigns during the research period. Families compare providers for weeks. We keep you visible and familiar. We report return visits and enquiries.
Local SEO. Google Business Profile, suburb pages, My Aged Care consistency. We report calls and direction requests from Google.
Tracking from first search to admission. We report cost per admission by channel, every month.
When your digital presence feels clear and reassuring, families respond differently
People aren’t confused.
They’re not second-guessing themselves.
They’re not jumping back to Google wondering who to trust next.
“You become the provider families feel comfortable choosing, even before they call.”
Your organisation feels modern, professional, and trustworthy
Families contact you earlier in their decision process
Enquiries feel more consistent and stable
Staff deal with fewer repetitive questions
SOCIAL PROOF
Results from aged care providers we have worked with
View More
Consistent family enquiries within 60 days of a digital rebuild
Residential Aged Care Facility
Compliance first
Marketing built for the Aged Care Act 2024
The Act started on 1 November 2025 and puts the rights of older people at the centre of aged care. We review every page, ad and email against these rules before publication:
No unsubstantiated claims about care quality or outcomes.
Fees shown clearly, with no hidden conditions.
Testimonials genuine, consented and not misleading.
Star ratings and accreditation shown accurately.
Star ratings and accreditation shown accurately.
Why aged care providers choose GrowthGen Digital
There are hundreds of digital marketing agencies in Australia. Very few have worked inside the aged care sector, understand the Royal Commission legacy, or know the difference between how families search and how professional referrers make decisions. That difference defines how we build every campaign.
We focus on admissions, not just enquiries
We understand both the family journey and the referrer ecosystem
Compliance is built in, not checked at the end
We understand what the Royal Commission changed
Clear reporting tied to occupancy outcomes
Because that’s what aged care deserves.
Find out exactly where your digital presence is losing family enquiries and admissions
We offer a free 30-minute growth audit for aged care providers. In 30 minutes we will show you specifically where families cannot find you online, how your digital presence compares to your local competitors, and what to prioritise first to start building a consistent admissions pipeline.
FAQs
Aged care digital marketing is the structured promotion of residential and home care services using Google Ads, SEO, website optimisation, social media and lead management systems built specifically for the aged care sector. It requires knowledge of ACQSC advertising guidelines, how families search under time pressure, how professional referrers make decisions, and the current regulatory environment including the Aged Care Act 2025.
The most effective approach is to build visibility and trust simultaneously. Families need to find your facility when they search, and they need to feel confident about your care standards within seconds of landing on your website. This means local Google search visibility through Google Ads and SEO, a website that answers their most pressing questions clearly, and trust signals including accreditation details, staff information and transparent fee information.
Professional referrers including GPs, hospital discharge planners and ACAT assessors are responsible for a significant proportion of aged care admissions, particularly for residential care. A single GP who trusts your facility and recommends you consistently can be worth more annual admissions than a mid-tier paid advertising campaign. Building the digital presence that makes referrers confident recommending you is a core part of a sustainable admissions strategy.
The Aged Care Act 2025 introduced from November 2025 raises the standard for how aged care providers communicate with consumers. It reinforces the requirement for honest, transparent and person-centred communication. Providers need to ensure their marketing accurately represents their services and does not make misleading claims about care quality. All marketing we produce is written with these requirements in mind.
Google Ads can generate family enquiries within the first two to four weeks of a properly configured campaign targeting families in your catchment area. Google Business Profile optimisation can improve local search visibility within weeks. SEO and referrer strategy typically produce compounding results over three to six months. A realistic expectation for a new aged care digital marketing program is initial enquiries from paid channels within the first month, with organic and referral results growing over the following quarter.
Yes. We work with both for-profit and not-for-profit aged care providers. The marketing approach for not-for-profit providers accounts for community positioning, government reporting requirements and the specific language that resonates with families considering a not-for-profit facility.