“Our approach is designed to attract the right enquiries, not just more clicks.”
Visibility on Google and in AI answers, built on clarity and trust
In care and healthcare, people don’t just search once. They research, compare, return and look for reassurance before reaching out. More of that research now happens inside ChatGPT, Claude, Gemini, Perplexity and Google’s AI answers.
SEO and AI search optimisation make sure your organisation is visible, understandable and credible wherever people look. We support NDIS providers, aged care organisations, allied health practices and medical clinics with a structured, compliant approach.
Visible on Google and in AI answers
Named by ChatGPT, Claude, Gemini and Perplexity
More consistent enquiries
Wording that meets your sector’s rules
SEO, AEO and GEO
Three ways people find you, one set of foundations
SEO: search engine optimisation
Ranks your pages in Google search results and Google Maps.
AEO: answer engine optimisation
Positions your content as the direct answer in Google AI Overviews, AI Mode and voice search.
GEO: generative engine optimisation
Gets your organisation named and cited when people ask ChatGPT, Claude, Gemini or Perplexity for a recommendation.
One programme, not three
All three rest on the same work: clear pages, accurate profiles, genuine reviews and answers to real questions. We run them together.
Our Approach
Building visibility that compounds over time
Making services easy to understand for real people
Supporting paid channels, not competing with them
Structuring content so Google and AI tools like ChatGPT interpret it correctly
WHAT WE MANAGE
Depending on your needs, this may include:
Service and page structure optimisation
On-page & technical SEO improvements
AI crawler access and site readiness
Content optimisation for search intent
Google Business Profile and directory consistency
AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity and Google AI Mode
Monthly monitoring across search and AI tools
This work is prioritised based on impact and clarity, not volume.
What We Focus On
A structured approach to search and AI visibility
Clear service structure
We organise your pages so it’s obvious who you help, what you offer, and how services differ, reducing confusion for both users and search engines.
Search intent alignment
Content is shaped around real questions and search behaviour, not keyword stuffing or generic blog topics.
Trust and authority signals
We strengthen credibility through page structure, language, and consistency, which is critical in regulated care and healthcare settings.
AI-ready content foundations
We structure pages, schema and profiles so ChatGPT, Claude, Gemini, Perplexity and Google’s AI answers read your services accurately and cite you as a source.
Want to know what AI tells people about you?
FAQs
Yes. We specialise in SEO, AEO and GEO for NDIS providers, aged care organisations, allied health practices and medical clinics, with a focus on clarity, trust and long-term visibility.
SEO ranks your pages in Google search and Google Maps. AEO positions your content as the direct answer in Google AI Overviews, AI Mode and voice search. GEO gets your organisation named and cited in ChatGPT, Claude, Gemini and Perplexity. All three rest on the same foundations.
ChatGPT, Claude, Google AI Mode, Perplexity and Gemini, plus Google Search and Google Maps.
No. AI answers change from one question to the next, and no one controls them. We measure where you stand, fix what the AI tools rely on, and re-test with the same questions every month.
Yes. In many cases, improving structure, service clarity, and existing pages delivers strong results without large volumes of new content.
No. SEO and Google Ads work best together. SEO builds long-term visibility, while Google Ads captures immediate intent.
Yes. In many cases, improving structure, service clarity and existing pages delivers strong results without large volumes of new content. The same applies to AI visibility: accurate profiles and clear pages matter more than volume.