“Built to reach the families and referrers already searching for aged care.“
Structured Google Ads for aged care providers
Older people, family members, GPs and discharge teams all search differently. We build separate, suburb-led campaigns for each service and audience, written within aged care rules, and tracked from search to tour and admission.
Reach families who are searching now
Reduce reliance on referrals and word of mouth alone
Improve enquiry consistency
See what each admission costs
Our Approach
We don't run aged care Google Ads as one generic campaign
Every campaign is built as part of a broader system, not a single boosted search term.
Service and audience-led campaigns
Optimised for qualified family enquiries
Compliant, respectful ad messaging
Landing pages aligned to search intent
WHAT WE MANAGE
Depending on your needs, this may include:
Google search campaigns by service type
Conversion, call and enquiry tracking setup
Referrer-facing search campaigns
Suburb and service-sSuburb and facility-specific campaignspecific campaigns
Brand campaigns for your facility names
Ongoing search term review and optimisation
Everything is managed with compliance, stable spend and long-term enquiry quality in mind.
What We Focus On
A Google Ads framework built for aged care
High-intent, service-led targeting
We split searches by residential care, respite, home care and Support at Home, so spend stays focused on real intent. We block job seekers, students and out-of-area searches from week one.
Compliant, respectful messaging
Ad copy is written within the Aged Care Act 2024 and Australian Consumer Law. No outcome guarantees, no unsubstantiated quality claims, no phrasing which risks a platform flag.
Landing page alignment
Every ad leads to a page built for the service and audience, with fees, a phone number and a clear next step.
Meaningful enquiry signals
We optimise for family enquiries, qualified calls and booked tours, not impressions or click volume.
From the insights
Aged Care Marketing Resources
Unsure if Google Ads will work for your service?
FAQs
Yes, when campaigns are built around how families and referrers search. Broad campaigns on generic aged care terms attract job seekers, students and out-of-area clicks, and waste budget.
Yes. Campaigns are structured around residential care, respite care, home care and Support at Home as separate ad groups with distinct keywords and landing pages.
Yes, when managed correctly. We write ad copy within the Aged Care Act 2024 and Australian Consumer Law, and avoid outcome guarantees and unsubstantiated quality claims which risk a platform flag or regulator attention.
A properly configured campaign typically generates enquiries within the first two to four weeks of launch, with performance improving through ongoing optimisation.
They run independently, but perform best alongside a website and Google Business Profile which explain your services and fees clearly. We often address both together.